In my last post i examined the cultural factors influencing consumer buyer behavior cultures, subcultures and cultural trends all shape the model of consumer buying behavior another major part of consumer buyer behavior is the element of social factors. Effect of demographic factors on consumer behavior consumer behavior can be affected by several factors it can be different from person to person based on his age, income, sex, education and marital status you can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic groups. This is the first stage of the consumer decision process in which the consumer is able to recognize what the problem or need is and subsequently, what product.
Cultural factors affecting consumer buying behaviour: cultural factors have a significant impact on customer behaviorculture is the most basic cause of a person’s wants and behavior. Impact of advertisement on consumer behaviour - download as powerpoint presentation (ppt), pdf file (pdf), text file (txt) or view presentation slides online impact of tv advertisement on consumer buying behavior advertising impact on consumer preference the stratification will be done on the basis of geographic locations the. Introduction consumer buying behaviour is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behaviour in the market place when purchasing a. Consumer behaviour captures all the aspect of purchase, utility and disposal of products and services social, cultural, individual and emotional forces play a big part in defining consumer buying behaviour.
The aim of this paper is to understand the extent to which mobile technologies have an impact on consumer behaviour, with emphasis on the drivers motivating consumers to adopt the consumer experience of mobile shopping. 11 consumer buying behaviour racial groups, religion, and exact geographic regions the cultural factor is social class, it contains the variables like education, occupation, income, even a person’s economic situation has a considerable impact on his/her buying behaviour. The relationship between brand image and consumer behaviour will be investigated while identifying the major aspects of brand image that influences the consumers’ purchasing decision using a case study on how brand image affects the consumer behaviour. Consumer buying process is an understanding of the appropriate fundamentals that impact upon individual buying decision making and the general process through which individual behave and make the decision is an imperative first stage in the development of any marketing communication plan (fill, 2002), upon the basis of that understanding.
The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market as businesses are expanding, they are entering wider territories and in many cases, businesses are operating in more then one country. Subcultures such as religions, nationalities, geographic regions, racial groups etc culture influences the impact of culture is automatic and almost invisible and its influence on behavior is usually taken for granted of life style in deciding the consumer behaviour factor david c mcclelland(1961) has described the behavioural. Consumer behaviour is determined by the social class to which they belong the classification of socioeconomic groups is known as socio-economic classification (sec) social class is relatively a permanent and ordered division in a society whose members share similar value, interest and behaviour. 42 sandip sarker et al: influence of personality in buying consumer goods-a comparative study between neo-freudian theories and trait theory based on khulna region in service oriented industry, it is very difficult to set a standard rule to satisfy customers. Reference groups guide our consumer decisions and help us decide on appropriate purchases, especially when what we're buying will be visible to others in the group.
Consumer behaviors control the type of marketing strategy that organizations such as small businesses employ, so they conduct studies to determine which strategies are likely to prove most effective. The study aims to investigate the factors which affect the buying behaviour of the consumers and their attitudes towards counterfeit products the study is also set out to examine the relationship of consumers' buying behavior towards counterfeit. For instance, a consumer from the us is exposed to choice, individualism, achievement, freedom, etc religion, race, ethnicity, and geographic location define consumer behaviour on a sub-culture level.
Important factors ie price, size/shape, new technology features and brand name and analyzed their impact on consumers’ buying behavior according to his result, consumer. This type of consumer gathers all the information they can on the top products in their buying category, and makes a decision based on research, while the others are ready to purchase now as business owners, we want the “buy now” folks to come to our site immediately, however there is something to be said about the research consumer. Impact these products have on the consumer buying behavior but still none of the researchers has been able to create a clear picture of these products according to the.